悦读乐园 -是谁把你的商品挤下货架?PRIVATE LABEL STRATEGY
本书资料更新时间:2025-01-20 01:04:24

是谁把你的商品挤下货架?PRIVATE LABEL STRATEGY 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

是谁把你的商品挤下货架?PRIVATE LABEL STRATEGY精美图片
》是谁把你的商品挤下货架?PRIVATE LABEL STRATEGY电子书籍版权问题 请点击这里查看《

是谁把你的商品挤下货架?PRIVATE LABEL STRATEGY书籍详细信息

  • ISBN:9781422101674
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2007-02
  • 页数:288
  • 价格:235.40
  • 纸张:胶版纸
  • 装帧:精装
  • 开本:16开
  • 语言:未知
  • 丛书:暂无丛书
  • TAG:暂无
  • 豆瓣评分:暂无豆瓣评分
  • 豆瓣短评:点击查看
  • 豆瓣讨论:点击查看
  • 豆瓣目录:点击查看
  • 读书笔记:点击查看
  • 原文摘录:点击查看
  • 更新时间:2025-01-20 01:04:24

内容简介:

"Private Label Strategy offers interesting insight and an illuminating perspective on the role of and opportunities for brand manufacturers."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management

"Kumar and Steenkamp have written a most analytical and insightful treatment of private labels..."


书籍目录:

Preface

Acknowledgments

ONE

 Brands Under Attack from Private Labels

PART ONE

 Retailer Strategies Vis-a-Vis

 Private Labels

TWO

 Competing on Price with Traditional Private Labels

THREE

 Competing on Qunlity with Premium Store Brands

 Competing for the Rational Consumer with Value Innovator Own Labels

FIVE

 Encircling Manufacturer Brands with Retailer Brand Portfolios

SIX

 Creating Successful Private Labels is

 About More Than Just Price

SEVEN

 Maximizing Retailer Profitability

 Using Private Labels

PART TWO

 Manufacturer Strategies Vis-a-Vis

 Private Labels

EIGHT

 Produce Private Labels for Greater Profits

NINE

 Partner Effectively to Craft

 Win-Win Relationships

……


作者介绍:

暂无相关内容,正在全力查找中


出版社信息:

暂无出版社相关信息,正在全力查找中!


书籍摘录:

暂无相关书籍摘录,正在全力查找中!



原文赏析:

暂无原文赏析,正在全力查找中!


其它内容:

书籍介绍

在线阅读本书

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Labels: Competing With and Against Store Brands, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing againstor collaborating withprivate label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Labels enables managers to navigate profitably in this radically altered landscape.

点击链接进入中文版:

自有品牌:狼来了


书籍真实打分

  • 故事情节:7分

  • 人物塑造:3分

  • 主题深度:5分

  • 文字风格:7分

  • 语言运用:4分

  • 文笔流畅:7分

  • 思想传递:4分

  • 知识深度:7分

  • 知识广度:7分

  • 实用性:8分

  • 章节划分:7分

  • 结构布局:9分

  • 新颖与独特:6分

  • 情感共鸣:6分

  • 引人入胜:4分

  • 现实相关:9分

  • 沉浸感:9分

  • 事实准确性:5分

  • 文化贡献:8分


网站评分

  • 书籍多样性:6分

  • 书籍信息完全性:8分

  • 网站更新速度:5分

  • 使用便利性:8分

  • 书籍清晰度:9分

  • 书籍格式兼容性:8分

  • 是否包含广告:6分

  • 加载速度:6分

  • 安全性:5分

  • 稳定性:6分

  • 搜索功能:3分

  • 下载便捷性:6分


下载点评

  • 微信读书(599+)
  • 章节完整(73+)
  • pdf(362+)
  • mobi(476+)
  • 体验差(620+)
  • 种类多(636+)
  • 赚了(513+)
  • 体验还行(155+)
  • 体验好(323+)
  • 三星好评(461+)
  • 可以购买(627+)
  • 已买(563+)
  • 实惠(665+)

下载评价

  • 网友 饶***丽: ( 2025-01-16 06:59:46 )

    下载方式特简单,一直点就好了。

  • 网友 师***怡: ( 2025-01-12 01:22:37 )

    说的好不如用的好,真心很好。越来越完美

  • 网友 潘***丽: ( 2024-12-29 08:03:25 )

    这里能在线转化,直接选择一款就可以了,用他这个转很方便的

  • 网友 汪***豪: ( 2024-12-22 19:20:46 )

    太棒了,我想要azw3的都有呀!!!

  • 网友 晏***媛: ( 2025-01-13 11:45:02 )

    够人性化!

  • 网友 田***珊: ( 2025-01-11 06:23:07 )

    可以就是有些书搜不到

  • 网友 家***丝: ( 2025-01-04 09:05:49 )

    好6666666

  • 网友 屠***好: ( 2025-01-17 13:28:07 )

    还行吧。

  • 网友 宫***凡: ( 2024-12-31 20:52:20 )

    一般般,只能说收费的比免费的强不少。

  • 网友 冉***兮: ( 2025-01-05 07:50:24 )

    如果满分一百分,我愿意给你99分,剩下一分怕你骄傲

  • 网友 谭***然: ( 2025-01-14 23:58:42 )

    如果不要钱就好了


随机推荐