小公司的大智慧SMALL GIANTS 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger. Burlingham's central conceit, that these are companies that excel in generating "mojo," may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. Burlingham, an editor-at-large at Inc., closes his account with a tribute to the magazine's late founder, Bernard A. Goldhirsh, whose celebration of entrepreneurship and loose managerial style clearly provided a lasting influence. (Jan.)

ACKNOWLEDGMENTS

NTRODUCTION

1. Free to Choose

2. Who's in Charge Here?

3. The Mona Lisa Principle

4. Ties That Bind

5. A Culture of Intimacy

6. Galt's Gulch

7. Pass It On

8. The Art of Business

REFLECTIONS

FURTHER READING AND RESOURCES

NDEX

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：小公司的大智慧SMALL GIANTS在线阅读

在线听书地址：小公司的大智慧SMALL GIANTS在线收听

在线购买地址：小公司的大智慧SMALL GIANTS在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！