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  • ISBN:9781591840664
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2004-12
  • 页数:暂无页数
  • 价格:70.90
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:32开
  • 语言:未知
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  • 更新时间:2025-01-20 01:11:08

内容简介:

  The bestselling author of The Discipline of Market Leaders

reveals how companies can achieve sustained growth.

In their 1995 blockbuster The Discipline of Market Leaders,

Michael Treacy and Fred Wiersema explained how great companies

dominated their markets by offering superior value propositions.

Now Treacy is back with an equally groundbreaking book-revealing

how great companies master growth each year and how all businesses

can identify and exploit opportunities for increased revenues,

gross margins, and profits.

Treacy's main point is simple-it really is possible to grow your

business by 10 percent or more, year after year, in good times and

bad, without cheating. Great companies already know how to do it,

and the rest of us can learn their strategies and do the same

thing. Using case studies from industry leaders such as Dell

Computer, Home Depot, and GE, he shows the five steps that are

imperative to ensure growth:

keep the growth you have already earned

look for growth where it's likely to be found

take business from your competitors

Treacy believes that any business can grow at a consistent

double-digit rate, and with Double-Digit Growth, managers and

investors now have the tools to achieve that lofty goal and

maintain corporate success. --This text refers to the Hardcover

edition.


书籍目录:

1 Why Is It So Hard to Grow?

2 Who's Achieving Double-Digit Growth?

3 First Data Masters the Disciplines of Growth

4 The First Discipline: Keep the Growth

You Have Already Earned

5 The Second Discipline: Take Business from

Your Competitors

6 The Third Discipline: Shbw Uo Where Growth

Is Going to Happen

7 The Fourth Disciplinel Invade Adiacent Markets

8 The Fifth Discipline: Invest in New Lines of Business

9 Manage Your Portfolio for Double-Digit Growth

Index


作者介绍:

  Michael Treacy is an internationally recognized speaker and

consultant. A former professor at MIT, he has consulted for

industry leaders such as AT&T, Citibank, and RJR Nabisco. He is

the founder of Treacy & Co. and served as its managing director

until its merger with Gen3 Partners, which he cofounded. --This

text refers to the Hardcover

edition.


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