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商务英语写作(全国高职高专专业英语规划教材)书籍详细信息

  • ISBN:9787302252801
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2011-06
  • 页数:暂无页数
  • 价格:19.48
  • 纸张:胶版纸
  • 装帧:平装-胶订
  • 开本:16开
  • 语言:未知
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  • 更新时间:2025-01-20 01:13:00

内容简介:

房玉靖、马国志主编的《商务英语写作》是《高职高专商务英语专业教材》之一,将写作知识、技能与实际业务活动有机地融合在一起,旨在培养学生的商务英语文本撰写能力。本书共有20个单元,分为5大模块:企业办公管理、招聘与就业、企业宣传、企业对外交流和商务写作基础。每个单元设有4个板块(19单元和20单元设有两个板块):Having a Clear Picture (摸清门道)、Showing Your Talent Slightly (初露锋芒)、Opening the Treasure Box (打开百宝箱)、Displaying Your Prowess Fully (大显身手),讲练结合,能有效地提高学生商务英语写作能力。

《商务英语写作》可供高职高专商务英语、 贸易和 工商管理专业的学生使用,也可供参加各类商务英语考试的考生和 商贸从业人员参考使用。


书籍目录:

Module 1 Office Administration

Unit 1 Notices and Announcements 1

Part I Having a Clear Picture 1

Part II Showing Your Talent Slightly 3

Part III Opening the Treasure Box 4

Part IV Displaying Your Prowess Fully 9

Unit 2 Certificates 11

Part I Having a Clear Picture 11

Part II Showing Your Talent Slightly 13

Part III Opening the Treasure Box 14

Part IV Displaying Your Prowess Fully 18

Unit 3 Memos 19

Part I Having a Clear Picture 19

Part II Showing Your Talent Slightly 21

Part III Opening the Treasure Box 22

Part IV Displaying Your Prowess Fully 27

Unit 4 Meeting Agenda 28

Part I Having a Clear Picture 28

Part II Showing Your Talent Slightly 30

Part III Opening the Treasure Box 30

Part IV Displaying Your Prowess Fully 34

Unit 5 Meeting Minutes 35

Part I Having a Clear Picture 35

Part II Showing Your Talent Slightly 38

Part III Opening the Treasure Box 39

Part IV Displaying Your Prowess Fully 42

Unit 6 Business Reports 45

Part I Having a Clear Picture 45

Part II Showing Your Talent Slightly 49

Part III Opening the Treasure Box 50

Part IV Displaying Your Prowess Fully 54

Module 2 Recruitment and Employment

Unit 7 Job Advertisements 56

Part I Having a Clear Picture 56

Part II Showing Your Talent Slightly 59

Part III Opening the Treasure Box 60

Part IV Displaying Your Prowess Fully 65

Unit 8 Job Application Letters 67

Part I Having a Clear Picture 67

Part II Showing Your Talent Slightly 70

Part III Opening the Treasure Box 70

Part IV Displaying Your Prowess Fully 75

Unit 9 Resumes 76

Part I Having a Clear Picture 76

Part II Showing Your Talent Slightly 79

Part III Opening the Treasure Box 80

Part IV Displaying Your Prowess Fully 84

Unit 10 Letters of Recommendation 86

Part I Having a Clear Picture 86

Part II Showing Your Talent Slightly 88

Part III Opening the Treasure Box 89

Part IV Displaying Your Prowess Fully 92

Module 3 Corporate Promotion

Unit 11 Corporate Profiles 93

Part I Having a Clear Picture 93

Part II Showing Your Talent Slightly 95

Part III Opening the Treasure Box 96

Part IV Displaying Your Prowess Fully 102

Unit 12 Specifications 104

Part I Having a Clear Picture 104

Part II Showing Your Talent Slightly 106

Part III Opening the Treasure Box 107

Part IV Displaying Your Prowess Fully 111

Unit 13 Sales Letters 113

Part I Having a Clear Picture 113

Part II Showing Your Talent Slightly 116

Part III Opening the Treasure Box 117

Part IV Displaying Your Prowess Fully 121

Unit 14 Press Releases 123

Part I Having a Clear Picture 123

Part II Showing Your Talent Slightly 126

Part III Opening the Treasure Box 127

Part IV Displaying Your Prowess Fully 132

Module 4 External Corporate Communication

Unit 15 Letters of Congratulations 134

Part I Having a Clear Picture 134

Part II Showing Your Talent Slightly 136

Part III Opening the Treasure Box 136

Part IV Displaying Your Prowess Fully 141

Unit 16 Letters of SympathyCondolence 143

Part I Having a Clear Picture 143

Part II Showing Your Talent Slightly 145

Part III Opening the Treasure Box 146

Part IV Displaying Your Prowess Fully 151

Unit 17 Complaints and Replies 153

Part I Having a Clear Picture 153

Part II Showing Your Talent Slightly 155

Part III Opening the Treasure Box 156

Part IV Displaying Your Prowess Fully 161

Unit 18 Business Visits and Itineraries 163

Part I Having a Clear Picture 163

Part II Showing Your Talent Slightly 166

Part III Opening the Treasure Box 167

Part IV Displaying Your Prowess Fully 172

Module 5 Fundamentals of Business Writing

Unit 19 Basic Requirements of Business Writing 173

Part I Having a Clear Picture 173

Part II Displaying Your Prowess Fully 180

Unit 20 Word-selecting and Sentence-making 182

Part I Having a Clear Picture 182

Part II Displaying Your Prowess Fully 188

Appendix: Reference Key 190

References 231


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